The #1 Reason to Provide Outplacement is to enhance your company’s reputation. Every Hiring Manager knows that the most valuable tool for recruiting is the Company’s reputation. Preserving the Company’s reputation as a good or great employer is the difference between getting the best candidates or not.
Negative social media posts and reviews can have a significant effect on how potential hires view the Company. In 2023, 75% of job seekers researched a company’s brand before applying, and 62% explored social media, stating they would avoid any employer with a bad reputation. Negative social media posts and reviews can have a significant effect on how potential hires view the Company.
Not only does a poor reputation make recruiting and hiring more difficult, but it is also more expensive. Employers with poor reputations spend 50% more per hire. Terminated employees are the most common source of negative company reviews.
When a company invests in Outplacement, it invests in its reputation. The Company demonstrates that it genuinely cares about its employees. This minimizes the damaging effect on future recruiting by reducing the negative social media commentary or press from a layoff or termination. In fact, Outplacement support can generate good press for the Company. Google, Amazon, Microsoft, and many others take advantage of this in their press releases and reap the rewards.
Providing Outplacement services to terminated employees is clearly a smart choice for companies, with benefits accruing to both the Company and the exiting employees.
SMARTer Job Hunting’s Outplacement Service offers a range of packages designed to meet your Company’s needs and to ensure that the Company’s reputation and ability to recruit high-quality candidates are preserved. Providing Outplacement support shows applicants, shareholders, and the public that this is a company that cares for its employees, even during periods of financial stress.
SMARTer Job Hunting provides your exiting employees with the knowledge, advanced search tools, career guidance, and coaching support needed to accelerate finding a job they will treasure. We offer a variety of affordable packages, so you pay only for the services each exiting employee needs.
For more information about SMARTer Job Hunting Outplacement products and services, please contact us.
Please review these two sites for statistics on the cost of a bad reputation:
- Here Are 11 Recruiting Statistics You Need To Know in 2023 (Insight Global)
- The Most Important Employer Branding Statistics to Know (Glassdoor LLC)
- Must-Know Employer Branding Statistics (Gitnux)